Unique Open House Ideas That Actually Get You Leads!


You don't need to be an influencer to use Facebook or Instagram Live features. Pop on for a few minutes, highlight the house's best features, and give a neighborhood overview. If you're not familiar with the neighborhood, before going live, look up 3 of the top-rated restaurants, parks, or attractions nearby and any other fun tidbits you can find.


  1. LEVERAGE SOCIAL MEDIA BY GOING LIVE DURING YOUR OPEN HOUSE Madison & Co. Properties You don't need to be an influencer to use Facebook or Instagram Live features. Pop on for a few minutes and highlight the best parts of the house and give a neighborhood overview. If you're not familiar with the neighborhood, prior to going live, look up 3 of the top-rated restaurants, parks or attractions nearby, and any other fun tidbits you can find.

  2. PARTNER WITH LOCAL BUSINESSES TO PROVIDE GIFTS OR GOODIE BAGS Madison & Co. Properties Do you have a local bakery, coffee shop, or boutique you frequently visit or have a good connection with the owner? Use your connections to offer goodies to your first 10 visitors or even discount coupons for visiting. This exposure for the business, and it creates a positive open house experience for buyers!

  3. FOCUS ON 3 FEATURES THAT MAKE YOUR HOME STAND OUT FROM THE COMPS Richard Schulman | Keller Williams, Los Angeles, California “I recommend that agents do their homework on the MLS and find at least three features that their listing has that other comps don’t. Does it have more square footage? Larger bedrooms? Higher ceilings? Being able to confidently rattle off three hot sales features that make your listing unique will show off your market knowledge and help sell the listing.”

  4. INVITE NEIGHBORS WITH A SNEAK-PEEK SCRIPT Tom Ferry | #1 RankedReal Estate Coach The trick is to offer visitors an exclusive experience. One open house idea is to offer food and wine. A neighbors-only preview is another great way to do so. Check out Tom Ferry's video on strategic ways to maximize traffic at your open house. At minute-mark 3:39, he offers his own script!

  5. HIRE A PROFESSIONAL TO TAKE PHOTOS OF GUESTS & AGENTS Eleonora Srugo, Douglas Elliman New York City They say if you want to get a real estate agent to like you, allow them to like themselves. Hiring a photographer to take pictures of them in action at your open house is a great way to do that. What agent doesn’t want more pictures of themselves for social media? Pictures of people enjoying themselves at your open house will also work great in your next listing presentation.

If you're looking for more great and unique ideas, check out The Close for more great ideas!



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